Hi, I’m Dani - founder of The 3AM Club.

In 2026, I became a mum to my beautiful son, Elwood (better known as Woody), and like so many parents, my world changed overnight.

As the targeted ads for “mum” tees and hoodies started flooding my socials, I kept thinking there had to be something out there for people living through this beautifully exhausting season of life -something minimal, modern, and a little less cringeworthy. But I couldn't find it.

So, in the middle of the sleepless nights, early feeds, and beautiful chaos of new parenthood, The 3AM Club was born.

Created just a few months after Woody, this brand is for anyone navigating life's demanding seasons - the parents awake at 3am, the overnight workers keeping the world moving while the rest of us sleep, and anyone carrying a little more than usual. Whether you're a mum, a dad, two mums, two dads, a solo parent, a shift worker, or simply finding your way through a season that asks a lot of you, you're welcome here.

This collection is my way of saying: I see you.

The long nights. The early mornings. The moments that feel isolating but somehow connect us all.

You're not alone in it.

Because I'm right there with you.